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Spark - Kupu
21/08/2019
Advertising Agency
Auckland, New Zealand
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Kupu is a Spark-sponsored app that instantly translates the world around you into te reo Māori. Powered by Google Cloud Vision and Translate APIs, with knowledge from Te Aka Māori Dictionary, Kupu uses Machine Learning to understand objects in your photos and translate them into te reo Māori, in real time. It serves up the most likely translation and audio pronunciation, then provides other options for what it detects in the image.

Kupu puts bite-sized language learning in the palm of every smartphone user in New Zealand – a modern way to learn an ancient language. 
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