Brazilians love football. And the FIFA World Cup is the time to show and celebrate all that
passion. From street art to flags in cars, to the most wanted and desired asset of all: the official
national jersey (which last year was also a fashion trend on TikTok). The result? Everyone
wanted theirs – lucky Nike.
But in 2022, Brazilians were facing major inflation, most felt in supermarkets and restaurants:
food and beverages saw an 11.64% price increase in the year, thus above 2021’s 7.94%. That’s
huge.
And Flash, an HRtech that has reinvented the food and meal voucher – that by Brazilian labor
law is something of a mandatory benefit for all companies to their employees - could help
Brazilians while standing out from traditional and outdated brands that held 95% of the market.
Because, different from all food and meal vouchers, Flash can be used to buy anything.