This idea unites two popular brands to raise awareness about dogs ingesting foreign objects.  

Arezzo: the largest fashion women's footwear brand in Latin America, which has innovation and experience as business pillars and seeks to expand its Brizza brand in new points of sale. 

PEDIGREE®: with all its affinity and care for animal nutrition, brought us security for the development process. 

By combining expertise, the project aims to influence the shoe industry for animal causes. With over 400 million pairs of flip-flops produced in Brazil in 2022 and a dog population of 58 million, this initiative was born to save animal lives. The ultimate goal is to make the application of denatonium benzoate mandatory in any object that poses a risk to animals' lives. The project goes beyond a sales campaign and represents a combination of private sector interests and political efforts.