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The All New Honda Accrod: Electrification Unleashed
18/09/2023
Advertising Agency
Dubai, United Arab Emirates
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Agency / Creative

Our story follows our main hero as he drives through the streets of a sprawling GCC city on his way to a fancy party. Throughout his journey within and as he leaves the city. the video brings into focus the features. performance, and drivability that makes the Accord e:HEV special. 
The launch copy heavily relies on creative sound design as a medium for the Silence is Loud concept. Beginning with only acoustic and foley sound, the story starts by highlighting the Accord e:HEV's quiet hybrid driving experience. At the climax, the music and sound will swell to transition from calm to storm - focusing on the model's superior performance.

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