Every minute, thousands of red flags are posted on social media. They seem like normal emojis, but they alert women about possible gender-based violence situations that are not evident.

These warnings can get lost among a large amount of content.

For International Women´s Day, we brought the virtual red flags into de real world through a powerful medium: men’s soccer.

Before the match between Liga de Quito and Aucas, we switched the 4 red flags on the pitch with the 4 most common red flags shared by our digital community.

These red flags were spotlighted during the most important moments of the match. Later on, the conversation reached different points of contact to increase awareness. We create a digital repository where women can see all the possible red flags in the world, and they also could find help with professionals if they were living violent situations in their relationships.

The strategic idea of ​​the campaign is based on the choice of medium. We found an already existing medium in the football environment and gave it a use never before given, with a focus on social good.

The red flags on the 4 corners of the football pitch thus became amplifying elements of a warning message for women and made it possible to convey a powerful message that existed mainly in the digital world.