Following the World Cup 2018 in Russia, Nike and Wieden + Kennedy Shanghai want the world to know that China is getting ready to play a prominent role on the international soccer scene. With this campaign Nike wanted to inspire China’s young football players by giving them a dream to chase. The Nike 'Dare to become' commercial, which is 90 seconds long, directed by Ian Pons Jewell and produced by Hamlet, was launched in China during the last week of the World Cup. Having reached 170 million views in only a few days after launching, the film has clearly had its effect. In the spot, which is set in the future, we see how Chinese soccer players play at the highest levels. European teams are eagerly recruiting Chinese players and the Chinese national team is feared by traditionally strong soccer countries in Europe and the rest of the world. One of the humorous highlights of the spot is the draw of the Chinese team against England, resulting in a wave of tears with the English, which in turn causes a peak in tissue sales. Tissues 'made in China' of course. Nike recruited real teenage football players from the Nike Football League in Beijing, Shanghai and Guangzhou to star in the commercial. It will be those young players doing what others don’t dare to believe: take China to the top of the football world.