Comedy Director Matt Pittroff and Arrivals+Departures Land Big Game Airtime

RE/MAX® gives Canadians the Advice they really need by demonstrating the advantages of working with Canada’s Most Experienced Agents.

Feb 12, 2023 – We all saw the Super Bowl ads a week before the big game, but likely not this campaign that kicked off just after kick off, airing exclusively up in the Great White North.

Unsolicited advice can come from just about anyone, anywhere, and sometimes all at once. While advice-giving family and friends might mean well, it’s usually not the most sound counsel, when it comes to buying or selling your home in Canada’s competitive and complex real estate market. Enter RE/MAX® and Canada’s most experienced agents with “exactly the advice you need during one of life's biggest decisions.”

“More than half of Canadians (51%) surveyed say that varying home price forecasts have made them more confused about what to do, not to mention all the advice they’re getting from friends and family,” says Anthony Volpini, Executive Director of Marketing at RE/MAX® Canada. “It’s a tricky time that makes having the right agent there to help you really important. RE/MAX® agents average more sales and have more real estate sales experience than other real estate agents in Canada. Given the current market, having this experience on your side can make a big difference to the outcome”.

(Inter)national comedy director, Matt Pittroff cited uber-relatable insight as what attracted him to the project. "Making good funny ain't easy, but we've done it again thanks to team A+D. Not to devalue my contributions as a director, but this is what happens when we guide ourselves out of the way of sharp insight and well-crafted scripts; knowing what not to do is all you need to know how to do. Now, that’s some expert advice.”

“The best comedy is based on truth, " says Jeff Collins, Creative Director at Arrivals + Departures. “We wanted to have fun playing off a legitimate truth we all face when we’re thinking about buying or selling a home. Matt helped create these characters with just the right amount of heightened absurdity allowing us to still recognize them, but also feel good laughing at them. That is part due to his understanding of – and instincts for – comedy, and part to his great eye for casting.”

This multi-channel campaign will launch with a :30TV airing during Super Bowl LVII in Canada, and run through the end of April. What began as two 15-second spots evolved into a campaign consisting of :30 and :15 sec TV/OLV, OOH (Billboards and TSAs), programmatic video and display, paid social including bespoke TikTok creative, search ads, Sports app integration and NBA partnership integration. The full campaign is HERE.