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Black Lights
01/08/2024
Advertising Agency
São Paulo, Brazil
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Brazil, the country with the second-largest black population in the world and the largest outside the African continent, is also a country where black people are relegated to erasure: they make up 80% of violent deaths and 70% of school dropouts. That’s a problem that affects the past, jeopardizes the future, and has been carried out deliberately and systematically throughout our past.

While black people have made major contributions to any number of fields, their stories are often left out of the official narrative. And that means that many people never learn the names of the black inventors, scientists, philosophers, and other geniuses who changed the course of humanity. By shedding light on their achievements and contributions, this project seeks to fill that lacuna in history.

Since history is one of the greatest heritages of humanity, Bradesco Seguros, the leading insurance company in Brazil and Latin America, developed Black Lights. A project dedicated not only to recovering black culture and historical heritage erased by racism, but also designed to be an inspirational force for the future. The project was developed with Project Goma, a hub dedicated to accelerating the careers of black professionals, and resonates with the movements calling for systemic antiracist change.

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