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Group745
Group745
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Love Your Boys
09/08/2024
Advertising Agency
New York, USA
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Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

For Manscaped, a men’s groin grooming company, we used a visual metaphor to tell a love story between a man and his balls. But every love story has a villain, and in this case, it is too much pubic hair. The visual metaphor depicts each man’s testicles, aka the Boys, as a pair of mini versions of himself, identical in every way but hairstyle and always attached at hip height. Throughout the spot, the Boys behave like men’s body parts — bobbling around while men jog or float in a hot tub. But for our hero, his hairy Boys caused him problems—until he used MANSCAPED’s newest groin trimmer. 

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Group745
Language:
English
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