​Plant-based food-tech company NotCo has spent the last nine years eliminating animals from food production by bringing plant-based food to the masses with a disruptive approach, such as using AI to find the right plants to create the perfect flavor and texture for its products. For every unsolved problem in the food industry, NotCo always came up with a "Why Not?" that led to an innovative solution. 

For this campaign we launched a bold two-minute film with the original song, sang by the “happy” animal logos aired in the U.S. and Mexico. We used influencers, in-store, social media, digital ads; digital and OOH activations to spark instant engagement.
The experience was made easily accessible through a user-friendly browser-based solution:
-Users simply activated their cameras and scanned food logos by visiting the nothappy.com website. The system recognized over 40 different logos of food companies across 80 states in both markets in real-time.
-Once a logo is recognized, the website automatically displays an animated version of the animal associated with that logo in augmented reality.
-By integrating fluid animations with pre-recorded audio tracks, the users are immersed in a rich animated experience in which every animal scanned sings a different song.
-With the microsite enabling promo codes, every interaction launched coupon to be redeemed in over 50,000 stores and e-commerce.​

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