Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver.

 

The sequel to Havas London’s recent ‘Lemlift’ commercial, ‘There For You’ is the second installment of RB’s new campaign for Lemsip, featuring CG character animation. The TVC was directed by RSA’s This Is Felo with character design and VFX a collaboration between Big Buoy and Smoke & Mirrors. The spot reveals the evolution of Lemsip’s character comparative against previous campaigns, as we witness a less mechanical, more affectionate and doting humanised protagonist.