With
the dog days of summer far behind us and the cold, wet and blustery commutes of
winter ever encroaching, Lemlift’s debut ad, ‘Winter Look’, features a vibrant
character animation, fully intent on combatting winter misery.
The campaign,
devised by Havas and produced by RSA, encapsulates the distress we are all
subject to when arriving in the office in the winter months by personifying the
effects wind, rain and snow take on our physical appearance. Havas creatives,
Diogo Abrantes and Chico Barrera, comment, "Lemlift is all
about helping people during winter. We wanted to play with that. We worked
together with This is Felo and Big Buoy on characters that are the
embodiment of a horrible winter commute, but dialed-up to eleven."
Whilst
these characters add an all-too-real humour to the spot, the hero cast member
is prominent: an animated Lemlift pack complete with arms, legs and an upbeat
personality. Designed in a collaboration between post-production companies Big
Buoy and Smoke & Mirrors, we see the character bound energetically about
the scene, offering vitamin C goodness to an office caught in ‘rain, wind, or
perhaps even snow’, as the general mood seems uplift.