The initial briefing from the agency invited us to imagine positive mood and good flavour colliding together. What makes this project Immortal is it’s ability to seamlessly blend beautifully art directed live action with CG. For this film, we focused on texture of the CGI, colour was really important, both inside and outside the animated mouth scene. Our cast was a key decision, it had to be someone who could create expression and launch us into the journey of the story, just with their face! 

The subject of work vs. play is a timeless motif in advertising and cinema, it has been heavily revisited across all forms of media for many years. Extra Refreshers take this theme wholeheartedly and enhance the visual experience through colourful and thoughtful production design, even down to the cast’s eye makeup matching the juicy tropical flavours of the gum. 

This film has further immortal qualities for the way it highlights the excitement of simple joys that transport us from the moment we are in, to a whole new dimension, in this case the new experience is brought to life by chewing a new flavour of Extra Refreshers gum. This moment is brought to life through a bubbly dancer making shapes on the CG tongue-turned-dancefloor in our cast’s mouth. We return out of the dance floor and back into the office, this time we see how our cast’s face shows a delighted look, we see her eyebrows wiggling as she smiles to herself, Extra Refreshers brings the fun back into her work day.