O Boticário's Mother's Day campaign not only went viral, but assumed the position as the most shared campaign in the brand's history in Brazil.

In a country where 30% of the population is compiled of teenagers, the campaign narrative instantly resonated with teenagers and mothers alike generating more than:

287k shares

9.3MM views

8.26% Tx. target engagement

Furthermore, the campaign placed the brand in a position of understanding and empathy with its target audience, sparking conversations and astoundingly resulting in only 1.4% of comments on the film being negative, being from the Customer Service Center, unrelated to the campaign.