Brain cancer kills more kids in Australia than any other disease and more people under 40 than any other cancer.

Brain cancer statistics are devastating. Once diagnosed, almost 80% of people won’t survive five years. Brain cancer is mostly terminal and survival rates have barely improved in 30 years. That makes getting more funding for research a desperate need.

When you are diagnosed with brain cancer, chances are you are told you won’t survive. This cancer is different. And this moment of brain cancer diagnosis – and the shattering wave of realisation it unleashes – is the centrepiece of a new campaign for The Brain Cancer Centre to raise awareness of this little known deadly disease.

Each execution features brave families who have let Australians in on these private, raw and unfiltered moments of diagnosis. The hope? Sharing these private moments will create widespread attention and help generate research funding.

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