Zyrtec works quickly to help hayfever sufferers from breaking out with ‘allergy face’. To prove its efficacy, Zyrtec hayfever medication challenged supermodel and super-hayfever sufferer Madeline Cower, to wear a dress laden with over 1,200 high pollen count flowers. Designed to turn heads and get up noses, she premiered the dress at the Spring Carnival Horse Races with Zyrtec keeping her allergies under control. Coverage blossomed, with the dress featured across global news media and social.
We created a show-stopping statement to educate and empower hayfever sufferers to live allergy-free with Zyrtec, resulting in national PR and social coverage and Zyrtec’s biggest ever sales week.