PROJECT TITLE

The Smoothest Goldfish

CHALLENGE

Most suitcase ads feature style and design. Travellers, however, face real-world challenges such as uneven terrain and crowded, tight spaces. They need a bag that’s stylish yet practical, ensuring smooth journeys without any surprises.

INSIGHT

Samsonite suitcases combine contemporary design with Aero-Trac™ Whirl suspension wheels that readily handle real-world challenges. These patented wheels absorb shock, maintain stability and glide silently around tight spaces, ensuring smoother journeys every time.

CAMPAIGN

We demonstrate the effectiveness of Samsonite’s Aero-Trac™ Whirl suspension wheels by placing a goldfish on the bag. As the suitcase manoeuvres through undulating terrain and overcomes travel obstacles, the fish remains undisturbed in its bowl, showcasing smoother journeys despite any challenges along the way.