McDelivery is more than just a service that delivers your McDonald’s favourites to wherever you are. It’s about McDonald’s being there for you anytime, anywhere. Whether you’re rushing that last-minute project, or getting ready for the festivities. We wanted to reinforce this emotional connection with our customers.
When you’re up late at night, you can count on McDelivery to deliver your favourites to you. We took the ubiquitous symbol of a late night — the lit window — and fashioned it into our iconic products. Over 300 photographs of house and office windows were shot. These were then curated and art-directed to form our iconic fries and Big Mac. The end result? A striking tribute to two of McDonald’s well-loved products.