Background

Most environmental organizations choose to focus on the destruction and decimation brought on by climate change. But people have grown desensitized to those types of images. Environmental Leadership Canada (ELC) needed a way of breaking through to young Canadians, and get them activated in the fight for climate action.

Idea

COP28 is the world’s most important climate conference, many organisations look to drive climate action by talking about the destruction, decimation and extinction brought on by climate change. We decided to focus on something scarier—the growth of two new species of flowers, threatening to change the landscape of Antarctica. To introduce the Planet’s Scariest Bouquet to the world, we delivered one to the world’s biggest climate conference, COP28 in Dubai.

The Planet’s Scariest Bouquet was a carefully crafted replica of the Antarctic flowers that threaten the continent. The bouquet was 3-D printed and finished with epoxy resin to precisely resemble Antarctic Pearlwort and Hair Grass. By recreating the bouquet, we didn’t require shipping any flowers from Antarctica and helped to reduce the carbon footprint of the project.

Results

The Bouquet made a big impact for a handful of small flowers: 

·       Appeared in the hands of delegates from every continent

·       Featured on 4 different stages at COP28 

·       Viewed by 70,000+ environmental leaders 

·       Appeared on 4 panels 

·       High-profile Middle East news coverage

·       Ad Age “Pick of the Day”