‘Miracle’ creams. Painful trial and error. Long GP wait times and longer referrals to dermatologists. The world of skincare is becoming more complicated and confusing and it’s resulting in desperate behaviour among those who need a reliable solution.

E45 is billed as the straightforward solution to all this, so the company is on a mission to uncomplicate skincare for those suffering with conditions and symptoms across the UK. Over eight million people with a variety of skin conditions already use and love E45, and this new campaign from Havas London is designed to highlight that. E45’s core range of skincare products is the trusted go to for millions of people across the UK.

The spot shows a diverse array of people proudly baring their tummies and other skin areas to show the healing power of E45.