Now that sports betting is accessible to everyone in Pennsylvania, it should feel that way to consumers, but it doesn’t. People new to betting are excited by it, but they are intimidated and nervous. So we thought of the most fun way possible to normalize what seems out of the ordinary, like bringing your 900lb service pig named Marley to a bowling alley.

The spot sets the stage for FanDuel to make online sports betting easy, accessible and more fun, making it simple, secure, and more convenient than ever to residents and visitors of Pennsylvania. Much of the company’s success is due to its focus on the customer experience, which led to it becoming the number one sports betting app in New Jersey.

To accommodate the 900lb pig named Marley, the production spanned two days so that she and the actor could get acquainted before working together. With her handler nearby, Marley also required constant feeding so that she would resist the urge to nibble on her co-star’s attire.