This film cleverly recognises that all shoppers have their own unique needs while highlighting SPAR as a brand that is first to market with new and responsive offerings.  It also supports the recent launch of Spar's new store design that is currently being rolled out across the country.  The film, which was created by SPAR Ireland and Publicis, was produced by Red Rage Films, is set in a woodland forest and features the Spar tree.  The setting is supposed to align with the look and feel of Spar’s new store design.