The Investec “Mirror” advert embodies the theme that “Iron sharpens iron,” visually articulating the mirrored symbiosis between a high-net-worth client and their personal banker. This narrative goes beyond mere harmony, focusing on how the two characters test, challenge, and elevate each other to meet and exceed their individually distinctive, highest standards. The story is told entirely through movement, showcasing their mutual growth and the creation of something truly extraordinary by harnessing their unique strengths.

Crafting this mirrored visual required meticulous attention to detail, particularly in choreographing the interactions between two contrasting characters. The choreography was designed to be multi-layered, maintaining a sophisticated and elegant style that resonates with the brand’s tone. It was crucial that the piece avoided the feel of a music video, instead becoming an emotionally and intellectually expressive interplay, where each individual’s story and expectations unfold.

The cast was chosen for their acting ability first, complemented by expertise in physical theatre, dance, and gymnastics. The contemporary dance choreographers were specifically directed to avoid traditional dance, pushing them to focus on evocative performances to drive the narrative. Each movement represents the narrative equivalent of the narrator.

The soundtrack was integrated after the fact, allowing the choreography to dictate the rhythm without any playback on set or rehearsals. Shot using the Trinity and a handheld camera, the cinematography enhanced the dynamic shifts in pace, aligning with the characters’ intentional movements.