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Out of This World
05/09/2024
Music & Sound
Los Angeles, USA
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The Elements Music collaborated with grammy award-winning, Jamaican dancehall legend, Sean Paul and Trinidadian Soca superstar Kes, to create an original anthem for the ICC T20 Cricket World Cup titled; "Out of this World". 

Capturing the spirit of unity and celebration that cricket fans around the globe have come to cherish, the anthem racked up over 8 million views on Instagram and 1M streams on YouTube in the first week it launched.

Produced by Michael “Tano” Montano, mixed by Josh Gudwin, and mastered by Dave Kutch, the song was released by Ineffable Records on May 2 alongside a music video featuring sports legends; Usain Bolt, Chris Gayle, and Shivnarine Chanderpaul shot in Jamaica by director by Ozzie Pullin.

When creating an anthem for a tournament held across both the West Indies and the US, the ICC had a few goals in mind: capture the collaborative music culture and carnival spirit of the Caribbean, promote the game to new fans stateside, and unite an audience of billions of cricket fans around the globe. To do so, we brought together two Caribbean artists - one whose music is celebrated across the islands (Kes), and one who has mass international crossover appeal (Sean Paul). We then followed up the launch of our single with an EP of remixes made in collaboration with artists from some of cricket’s leading south asian markets - India’s Divine, Pakistan’s Bilal Saheed, and Sri Lanka’s Yohani.

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