On December 18, 2022, Argentina won the World Cup after 36 endless years of waiting. A true milestone. From that day on, the World Cup was the main topic of conversation among Argentines. That is why, with the arrival of the first anniversary, everyone was waiting for something spectacular. Especially from TyC Sports, the sports channel that made the most remembered and beloved campaigns in the history of Argentine sport. So we set out to do something unique and up to expectations: a short film that tells a touching story and, at the same time, does not show any football scenes. That's right, no footage of the game, nothing we've seen before. Partly to differentiate ourselves from all the other brands and partly because FIFA did not give us the rights to do so. The result? It became the most successful campaign of all.