Background

The situation was the rise in cost of living and inflation in Thailand has highly impacted new home buying, home improvement and furniture spending. ‘Boonthavorn’ Thailand’s leading home improvement store believes in bringing ideas to life. Shifting from just a ‘Home Improvement Store’ to ‘Idea Store’, we promise to make them happen, no matter how unconventional or how much budget people have.

The brief was creating an ad campaign that invites Thai people to unleash their imagination and transform any home or space concepts into reality with Boonthavorn.

The objective was to create nationwide awareness of Boonthavorn Idea Store that drives people to the store in order to increase home improvement spending.

Idea

‘Ideas Come Alive’ is a campaign that underscores our paradigm shift from a specialty store to an 'ideas store,' boasting a high-caliber team of room stylists, professional designers, and well-versed salespeople. While also highlighting the creative use of AI technology to increase efficiency and elevate customers experience at Boonthavorn stores.

We launched the humorous film, communicates the brand’s promise to bring any idea to life, no matter how unconventional, daring customers to dream big and push the boundaries of creativity when it comes to their living spaces. Showing consumers just how easy it is to bring their wildest home design ideas to life - from Cleopatra to kidnapped Aliens.

Synopsis

A husband and wife spend their whole life trying to catch an alien. The moment arrives, they successfully catch the alien of their dreams and bring him to Boonthavorn Ideas Store. As they reach the store, the wife is intrigued by different ideas that other people bring to the store. She suddenly realizes that she doesn't like alien at all—instead she likes unicorn. However, her husband refuses to listen to her desire, so she decides to no longer follow his lead. She lets the alien go, causing the chaos at the store. At the same time, a woman confidently walks in with Egyptian Mummy coffin bringing her Egyptian dream to Boonthavorn. At the end we see a successfully build Egyptian inspired room just as how she imagined it. The voice over then encourages everyone to bring their ideas to Boonthavorn because we can bring them to life.