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Magnum - The Will
03/09/2019
Advertising Agency
London, UK
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Iris Apfel stars in major, global campaign to encourage and inspire people to
be true to their pleasure


The film is a window into Iris’ fascinating life and the many ways that she has proudly pursued her own true pleasures. It encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure. 

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