​In 2023, we worked on three Specialized bike release campaigns, including the launch of the Creo electric all-road bike. Using a custom library of bike sounds recorded by our Sound Designer Graham from his own Specialized collection, we infused the spot with electric energy, realism, and a fast-paced vibe. The sounds were captured in New York City’s parks and trails, adding authenticity. As more people embrace cycling, especially electric bikes, highlighting the Creo’s versatility across different surfaces and riding styles through sound was crucial to showcasing its capabilities.