PAK'SAVE is New Zealand's budget friendly supermarket. So budget, in fact, their branding only has two elements. A yellow background, and a Stickman. For 17 years, they've used this combination to keep advertising costs down. But when you're always talking about low prices, how do you make your biggest sale of the year stand out? Rather than make their own ads, PAK'nSAVE borrowed some instead.

Weirdly, New Zealand has a lot of brands that also use the colour yellow. Like our biggest energy provider, leading electronics retailer, national sushi giant, a big bread company and a whole bunch more.

After some intensive negotiations (Begging, heaps of begging), we managed to convince them to leave their ads running so Stickman could get his Super Deals message out before Christmas.

When all was said and done, our low-budget campaign ended up giving us one of the most successful pre-Christmas sales to date.