Nedbank Corporate and Investment Banking (NCIB) is known as a leader in sustainability finance, committed to the sustainable growth of its clients.

But as competitors flocked into the sustainability space, NCIB needed to differentiate itself to maintain a competitive edge, and we were tasked to create a film to reposition them.

We leveraged a unique insight: NCIB’s team has a deep understanding of the ecosystem that their clients’ businesses form part of. This allows them to see surprising opportunities for growth that other investment bankers may not think of, not only for their clients’ businesses, but for the people and communities they serve.

The idea: When you see unexpected connections, you see sustainable growth.

To bring this to life, we created a multi-layered, fast-paced multi-media film that presented these unexpected connections – showcasing real deals and powerful growth stories – in a highly surprising way, presenting a point of view completely different to anything else in the category.

Thousands of carefully crafted stills shots were spliced with filmed footage documenting everything from a sea rescue to a woman giving birth; lidar imagery of new infrastructure was re-imagined in 3D space; cutting-edge ‘gaussian splatter’ animations of a city undergoing a growth explosion were built; light maps of growth projections across the continent were constructed.

Next, a bespoke ‘connections’ typeface was created to punctuate key points along the way.

These all combined to demonstrate the incredible impact that these unexpected connections have and the sustainable growth stories that result – transforming people and communities across the globe.