Referees are the least popular characters in the world of soccer. Managers question them, players challenge them and fans blame them.

As the official credit card of professional soccer in Ecuador, Discover jumped in to give them a hand.

During the most watched game of the season, the brand turned the referees' jerseys into a new medium and the main vehicle for the creative idea by modifying them and adding a QR code that allowed access to a reward (cashback) once scanned inside or outside the stadium.

After 90 minutes, for the first time, the referee was the man of the match.