Right now, AI is a force poised to change how humans interact with technology and is ever present in our consciousness. Anywhere you go, everyone's talking about AI, and its impact. In this context, KitKat found a way to get people to use their iconic tagline, 'Have a break' as they prompt AI language models like ChatGPT for answers. 

In a business where merely getting people to pay attention can be tough, KitKat managed to get consumers to use a decades-old tagline to interact with the most cutting-edge tech of our times.

Have AI Break is one of the first AI-centric campaigns of its kind, and became one of the most shared videos in the AI community and culture at large.