THE BEKO INHERITANCE

CHALLENGE:

Beko believes in the durability of their appliances. But how do we really put our money where our mouth is, beyond a traditional campaign?

IDEA:

We don’t just claim our appliances live long, but that they might even outlive their owners. That’s why we let them pass their Beko appliances to their loved ones, by adding them to their family inheritance.

EXECUTION:

We drafted an official document template together with legal experts — We call it the Beko Inheritance Addendum — and promoted it with a branded film, an influencer campaign and on our website where it was available for download. This document allows people to pass their BEKO appliances to the next generation.