They say that if you don’t like the rules, change the game. So, we did just that, by inventing a new game for all rugby lovers to play. A new football code if you will, called, Cliché Codes.

To get around the World Cup sponsorship gag order, we didn’t say a word. We let the players do the speaking for us. You see, sportspeople often talk in clichés, so, we turned their cliché phrases into Uber Eats discount codes. In post-match interviews that take place in front of a sponsorship step-and-repeat banner backdrops, we made sure everyone’s attention was on the player. Because whenever a common cliché was mentioned, we would convert it into a time-sensitive discount code in real time. Cliché-redacted clues were then dropped on social and in digital OOH.

Those who were quickly able to decode the clues could claim their discount on their next order.