​The "Live Life in the Green" video by Healtheries challenges traditional health narratives that often focus on illness. Instead, it encourages a daily practice of self-kindness, fostering a positive and optimistic outlook on health and well-being. Our animated video stands out in the supplement market by bringing joy and vibrancy to the concept of wellness.
The brand video introduces the "Live Life in the Green" philosophy through a feel-good and charming animation. It follows Riley, a confident and happy individual, as they navigate a typical day. Their positive energy is contagious, influencing everyone and everything around them, from coworkers to inanimate objects like lampposts, cars, and even the sun. As Riley moves through their day—leaving home, working, and returning to their feline friend—their upbeat attitude is reflected in their environment, which comes to life and interacts with them in a playful, synchronized dance of positivity.
The visual style features clean vector lines with a hand-drawn feel, enhancing the animation's modern, energetic vibe. Riley, with exaggerated body proportions, is a gender-neutral character exuding confidence, charm, and a vibrant personality. The animation’s fluidity is key, with smooth transitions that maintain the narrative’s continuous flow, aligning with the rhythm of the music. Supporting characters, including everyday objects, add to the cheerful atmosphere, creating a world that feels alive and full of optimism.
This video is all about creating a feel-good atmosphere, with every element—from the main character’s movements to the animated environment—designed to uplift the audience. Riley’s journey is a cinematic experience, emphasizing the positive impact of small acts of self-kindness, with the world moving harmoniously to the rhythm of their day. The animation invites viewers to incorporate Healtheries into their daily rituals, promoting a lifestyle where feeling good becomes a natural, effortless part of every day.​