Introducing the Menu Song Remix: a reimagining of McDonald’s original 1989 track, created in

collaboration with platinum artist and former McD’s crewmember Lil Yachty.

But while the heart of the campaign was a 90-second extended music video, this was a

campaign that connected on- and offline environments across the consumer journey to drive

meaningful business gains.

The campaign came to life in Gen Z focused channels – first, sparking conversation with a

social tease that we knew only Lil Yachty fans would truly ‘get’. Then we dropped the track

across both McD’s and Yachty’s socials, directing fans to a Remix Hub where they could remix

and post their own versions of the song. Snapchat and TikTok filters then challenged fans to

keep up with the lyrics – with the entire look & feel of the campaign designed to mimic the

unpredictable liveliness that is Lil Yachty’s social presence.

But we didn’t stop at remixing the Menu Song. We also remixed the menu itself – with the

launch of a range of limited time Gen-Z-fan-hack-inspired menu items. Craving an Apple Pie

McFlurry, or a Surf n Turf burger maybe? Well, now it was on the official McD’s menu.

With this integrated launch, we’d found a way to go beyond a pure relevance play, leveraging

sales-driving channels to drive direct traffic too.