Brand Context:
Wego has the 2nd highest awareness of any travel booking app across the GCC. It is known for being a good value, one-stop-shop for travellers to search flight and hotel prices from 1000s of websites. However, one of the main advantages Wego had over its booking-orientated competitors (that travellers weren’t aware of) was the option of paying for trips in multiple instalments, making travel even more accessible.
