​Vaseline wants to give everybody healthy skin - regardless of age, ethnicity, or gender. They believe skin health is a right, not a privilege. Unfortunately, with all the inequities that negatively impact different communities, healthcare is still not for all. We recognised a gap in the market: there wasn’t a single skincare product catered to transgender women and the specific skin issues they face during gender reassignment therapy. So, instead of another brand campaign, the solution came in the form of a new product that tackles these skin issues and accelerates inclusion - something that really makes a difference and impacts their lives in a positive way.

​We created this industry-first, clinically-proven skincare product that tackles the specific needs of transgender women with patented Unilever Technology. Among those, Isoflavones, a plant-based oestrogen that had never been used in the category and helps regulate the hormonal imbalance derived from gender-affirming therapy. ​