Please take a look at our case study here:
About the project
We created two food and flower-filled films for HonorHealth. When we first read the scripts from the agency we fell in love with their vision; Rather than cold or clinical, everything would be organic, colorful, and unexpected.
“It was a dream brief in the sense that it set an aspirational tone and it wasn’t restrictive; craft something highly creative and beautiful, but for a healthcare commercial,” says our director. “We dove in with a pretty robust exploration early on and landed on the mindset that everything should be gorgeous, artistic, and alive. Every aspect of the campaign was developed with this as the foundation.”
“The films are also designed to be educational, using visual metaphors to carry the stories. In ‘Foodspiration’ we are reminded that healthy foods lead to healthy outcomes, and ‘Inner Universe’ shows the many intricate parts that make up the human body. In essence, HonorHealth is both a place for medical care, and somewhere you can learn to live a healthy lifestyle on a more holistic level.”
Starting with storyboards and concept art, we jumped into designing those visual metaphors, from carrots that look like eyes to grapes that move and breathe like lungs, as well as visualizing how the heart could come together as if it was literally a puzzle.
Next up were some of our favorite things. The team built intricate scenes and crafted complex FX techniques that were a blast to build and evolve, while adding detail and interest every step of the way. We developed complex bloom and branch rigs, atmospheric mote passes, and realistic rain droplets.”We wanted to strike the perfect balance between FX simulation and traditional key frame animation,” adds our Head of CG.
We then set the final look in comp. “We employed deep compositing techniques to create a nuanced depth of field, even through complex, layered, and semi-transparent objects,” explains our VFX Supervisor on ‘Foodspiration.’ “One of the key challenges for the compositing team was achieving the right ‘sunlit’ quality over the vegetation. We had to carefully balance this effect to maintain a natural, photographic look, avoiding the temptation to rely too heavily on artificial glows or diffusion. The result is a vibrant, sun-drenched feel that remains grounded in visual realism.”
Check out our case study at the link above to see how these many moving pieces came together.
