Born out of the insight that whilst Summer is the season where we should feel most free, external pressures and unrealistic standards can inhibit this freedom. This campaign inspires people to ignore external pressures and standards - instead choosing to dress only for themselves. The film follows the characters as they unleash their individual summer style across a chic beach setting. From scene to scene, they dance free of surrounding judgement, set against a compelling, fresh and memorable track.

In an age of social media, people often end up chasing approval and validation. But when we worry less about the judgement of others, something really powerful happens: we feel liberated to live in the moment. This film encourages people to cast aside their worries and to simply ‘dress for yourself, nobody else’.