Whether in technological innovations or in automotive brand advertising, the focus is only on the feelings of the driver, and never the passengers. Yet most cars have five seats and a third of the people on board, often children, can suffer from motion sickness. Yet no on-board technology deals with this issue, and although hundreds of home remedies are available, no real solution seems to exist.

Being an original and innovative brand Citroën invented Seetroën, the first glasses that prevent motion sickness, using the Technology Boarding Ring ™, designed by Citroën with a fresh and original touch.