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Mastercard - Impossible Mascots
05/09/2019
Advertising Agency
São Paulo, Brazil
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Brand
Agency / Creative

The action was divided into two moments. First, it should all be error-free so that the kids had a full experience and no disappointments, and so the millions of people watching the live game on TV also got an accurate sense of the size of the achievement. And for that we face (and we overcome) immense technical challenges, such as connection interference, eventual internet instabilities, the conception of the perfect robot for the occasion, among many others. And in a second moment, the strategy was to produce an emotional video that told all the experience lived by these children, presenting them to the public and telling their stories. The video was posted on social networks and had immense reach and repercussion, exciting even more people who could not follow live on television and deepening the connection of the audience with children.


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