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IFEX - Day of the Dead Journalists
06/09/2019
Advertising Agency
Toronto, Canada
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Reporting the truth in Mexico can get you killed. Nine reporters were murdered there in 2018, bringing the total to 89 journalists and writers killed since 2004. The majority of these cases have never been solved. IFEX (International Freedom of Expression Exchange) wanted to keep the murdered and their cases from being forgotten. So we honoured their memories on November 2nd during the Day of the Dead celebrations, the Mexican holiday honouring and remembering those who have died. To keep their memories and what they fought for alive, we created a poster and social campaign featuring journalist-inspired versions of the iconic Mexican Sugar Skull.

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