Written Explanation

Stop Traffick brought a statistic to life in a way too big to ignore. It started in Atlanta with the world’s largest moving billboard. Three weeks before Atlanta hosted Super Bowl LIII, we wrapped 72 school buses with an FBI data point: “3,600 kids sold for sex every year in Georgia. #StopTraffick.” This message was amplified via OOH, car and store decals, social, and a rally. It required six months of coordination with the governor, Georgia attorney general, Department of Transportation, bus drivers, and police officers. Stop Traffick increased awareness in Atlanta and inspired other cities to find their own “number of buses.”

Results

AWARENESS: Within 48 hours of the event, the stunt was covered in over 500 news stories, had 160M media impressions, 10.8K social media mentions, and 42M social media impressions. #StopTraffick became a trending topic on Twitter and overall Stop Traffick media mentions went up 4,500%.

EDUCATION: Information on how to spot the signs and details on what this crime does to young women were devoured. Facebook engagement went up 594%, page views went up 735%, and video views went up 175,033%.

ACTION: The single most important result was the intense focus the FBI put on human trafficking immediately after our event, which led to 169 arrests throughout Metro Atlanta.

As an aside, Houston was inspired to find their own “number of school buses,” sparking their own citywide conversation. Twelve more states are in talks to follow suit, proving #StopTraffick is, in fact, inciting a movement.