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Yo Quiero Yo Puedo - La Boda de Frida y Luis
06/09/2019
Production Services
Mexico City, Mexico
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YO QUIERO YO PUEDO needed to create a controversial campaign to expose the problem, so we launched an Online Film telling the story of Frida, a little girl that was sold to be married to an older spouse. Then we have a plot twist where the girl escapes.

The campaign helped to spread the word in Mexico about forced child marriage, and people begun to push the government.

One month later, legislators approve the prohibition of child marriage.

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