For over 145 years we have been brewing Beck’s – Germany’s legendary beer brand. We wanted to give our exquisite premium beer the extraordinary chalice it deserved. Since the beer market was stagnant and canned-beer suffered from an image problem, we decided to address it with something truly outstanding. A special edition that takes beer to galleries, classical concerts, exclusive events and other places where beer has never been before. Here’s to changing on-the-go drinking culture forever.

Le BECK’S: The legendary beer can from BECK’S.