Due to a
lack of media coverage, the
incredible accomplishments of Paralympic athletes were going unseen. So, we created our own social
broadcast network made entirely of fans.
After securing over 600 hours of LIVE events direct from PyeongChang, we launched a recruitment campaign
inviting fans to become broadcasters.
On our website, events organized by sport, date and time were scheduled for broadcast up to a
week in advance. When
they went live, it posted to social feeds automatically, extending coverage and
creating an entirely new fan base in the process.
The
campaign resulted in an +11,000% increase in viewership – making the 2018
Paralympic Games the most watched in Canadian history.