This Bauli Christmas campaign is dedicated to the power of the classic Pandoro of Verona - a traditional sweet bread popular during the festive season - for bringing people together.

The plot captures the story of Giacomo, a brave and ingenious 8-year-old boy and Aldo, his 35-year-old neighbour. Giacomo puts all his energy towards his great desire to make his single mum Anna meet Aldo and make her happy. 

After some snowball throwing and a series of pranks, Aldo decides to talk to the parents of this naughty child. As soon as the bell rings, a mechanism is activated and, as if by magic, a Pandoro by Bauli ends up in his arms just as Anna opens the door. Giacomo observes the scene completely satisfied: from the meeting between the two, something special is born and everyone celebrates Christmas together with a slice of Pandoro.

"When you put your heart into it, anything can happen.” is the message of the campaign.