In these ASMR Shower and Shavetorials, a confident young man shares his tips and tricks for shaving a variety of areas on the body. He is not a shredded, overly-fit guy - nor is he especially good looking. However, his nice, friendly demeanour is something most are able to relate to. He has an air of self-assuredness that is oddly attractive, as he uses the rich, foamy lather of Lynx 2 in 1 Shower & Shave Foam; which feels as smooth as it sounds. We don’t want to spoil it for you, but people end up clean, shaven and surprisingly liberated.
The Shower & Shave Foam UK launch was a briefing we at 72andSunny Amsterdam proactively asked our LYNX/AXE clients to work on, given it is a true expression of the brand’s mission of progressive masculinity. From start to finish, our intention never changed - we wanted to support young men who are insecure about “man-scaping”, to feel informed and confident about their choices. Plugging the product into an Internet culture behaviour was our way to get noticed; subverting it with comedy was our way to be LYNX/AXE.
BALLS: https://www.youtube.com/watch?v=Yn9q2fS15pA&t=3s
