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Faculdade Zumbi dos Palmares - The Black Box
11/09/2019
Advertising Agency
São Paulo, Brazil
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Zumbi dos Palmares is the only college targeted to black people in Brazil, a country where 54% of population is formed by Afro-descendants, but only 12% of them are in college.

All population knew is that black people were enslaved people. But with hours and hours of research, a lot about black people history that was left untold started to come up. Years and years of colonization and slavery washed away the fact that they were actually highly qualified, even before they’d become slaves.

This content should be in regular books, taught in school, brought to the public eye. Since it’s not, we’ve developed a book to correct these racial injustices.

To bring this kind of awareness to the students it is to lift their power. To do this is the same as telling: there’s knowledge, intelligence and power in your blood. If your ancestors did it, so can you.

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